3-21-2025
I consider myself at least technologically literate. Like
many Americans, I spend much more time on my computer, phone, and tablet than
is really good for me. I answer questions about patron devices on a regular
basis and can troubleshoot just fine. True there are devices I choose not to
learn such as our video game system and the most recent update to the smart tv,
but that’s because I have staff and can delegate. If I really need to use it, I
learn how.
Then Friday happened.
One of the services a library system provides the libraries
in its service area is negotiating collective purchasing and subscription
agreements. Deciding what subscriptions will be included is a focus for several
months. The directors of Prairie Lakes libraries began discussions on the 2026 services
and budget in February. This is the budget that funds Ancestry.com, our
Libby/OverDrive contribution, and computer programs for staff use among other
services.
One of this year’s computer programs is a marketing tool for
sending out emails – newsletters, announcements, even personalized messages. We
haven’t used any email newsletter services, so this was supposed to be exciting
and tailored to fit the strategic goal regarding expanding communication.
The marketing director for PLLS arranged a workshop for
libraries wishing to receive hands on instruction and work time with peers
available to ask questions and bounce ideas. As a bonus, a rep from the company
was available to lead the training portion. So, I sallied forth to Milton
Public Library to get creative.
Let’s just say after waiting an hour for the rep to log into
the webinar, my sallying time was dwindling quickly. Staff from the larger
libraries, ones with dedicated marketing time, had newsletters ready to go and
were there to brainstorm and fine tune. I learned how to make it past the log
in screen. An hour later I had a rough idea about the purpose of various tabs
without any real comfort in using them. That was partially due to every
libraries’ documents being saved together and no clear understanding about the
various boxes I was supposed to be filling in with titles and descriptions and
commands.
An hour after the rep began answering questions, I was able
to log into their help site, yes it’s a different website and covers all the
companies products making it ever so fun finding the answer to that one,
beginner level question. I’ll take it as a win.
If you find me huddled in the lower level with my laptop,
I’m probably searching their help site for training materials or throwing my
hands up and using YouTube videos to figure it out and wishing Apple made the
product. (Yes, I’m iPhone, not Android.) The frustration will be good for me.
I’ll be ever so much more empathetic in the future.
Newsletters to follow.
Listening to Now: Little Women by Louisa May Alcott
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